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UNFOLDING A FRAGRANT TALE…
Mysore the land of palaces, sandalwood, music, art and literature
also gave birth to a fragrant stick called Agarbathi.
Sri Satyanrayana Parimala Factory was set up way back in 1929 to cater to the exclusive needs
of the Maharaja of Mysore.
The credit for such a fragrant story goes to its founder, Sri. M.V Narayana Rao, who
created a brand ‘SPECIAL DURBAR’ exclusively for the Mysore Palace and other
princely states of India. Over the years this was renamed as ‘APARAJITHA’ (which
in Sanskrit means undefeated). This brand created decades ago still is a favorite with the
current generation.
The transition came in 1969 in the form of Sri.M.N.Ramakrishna, who engineered modern
systems to replace age-old methods of manufacturing agarbathies. Our products are manufactured using herbs, twigs, roots and natural oils.Our products have a special bonding with the people of Europe. In fact our
incense is being used by homoeopathy doctors in Switzerland for aromatherapy. Our soft and
natural fragrance has given us a niche in the incense stick market the world over.
What was born as Royal Incense still continues to be a favourite with leading
personalities from the field of art, theatre and music.
Patrons of our unique brand APARAJITHA reads like a who’s who-right from the Maharaja
of Mysore, sitar Maestro Pandit Ravishankar, George Harrison of the Beatles Famous hollywood Actor Peter Sellers, Yoga and Spiritual Center
worldwide, to name a few...Well the list is endless.
From
1929 to the millennium and beyond we have been spreading exotic fragrances the world over.
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